We are fortunate to live here in Santa Cruz, one of the most amazing natural environments on the planet. Bordering the Monterey Bay and surrounded by the Santa Cruz Mountains, Santa Cruz is home to world-class surfing, mountain biking, sailing, hiking and more! To celebrate the active and engaged lifestyle of coastal California and share it with you, we created the LoveLivinInSantaCruz brand. Share your passion for this special part of the world with one of our shirts, hoodies or hats and give the gift of LoveLivinInSantaCruz to someone you love.
— Pete Cullen, Founder & Advocate For All Things Santa Cruz

Women's Apparel
Women's Apparel
Men's Apparel

Santa Cruz Mountains Trail StewardshipThink Local FirstSanta Cruz Chamber of Commerce
A Portion Of Our Proceeds Go To Local Non-Profits